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by B. Genette

Apparel designed to EMPOWER, UPLIFT, and ENCOURAGE. 



What is ENIVID?
What does it mean? Where did it come from? What does it stand for? These are the questions I asked myself when deciding on the name for my brand. Sure, I could’ve picked a name that was “cute” or “flashy”, but I wanted my business to mean something. So, I sat and pondered, and then it came to me.
Let’s back up for a second. Back to when I was in middle school, doodling in English class and dreaming of the future. Twelve year-old Brittany was ambitious and wildly imaginative, much like her adult self would be in the future. I had an idea, while sitting at my desk, an idea that sparked a series of sketches and intricate plans that eventually got left in the back of a closet somewhere, until recently. I conjured up the concepts for at least four different clothing lines-- casual wear, formal wear, children’s, men’s, you name it. But only one of them stayed with me throughout the years: a little clothing line called ENIVID. This line was special. IT was dynamic and unique, daring and different. This is the name I remembered years later as I finally prepared to launch my clothing line, and with it, my dreams.
But what does it mean? It started out pretty simple. ENIVID is divine spelled backwards. Divine means “of, from, or like God or a god.” or “excellent; delightful.” While I’m by no means comparing my clothing to God, I do want God to be an integral part of everything I do, and I hope that people see Him working through my gift as I go through life. 
These are humble beginnings, but believe me when I say that this is just the start of something greater. Something Divine.

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